In a characteristically forthright speech, Doug set out a clear model for unlocking a revolution in the rural economy in Norfolk. In a strong endorsement of the aims of the Norfolk Way campaign, he said:
"The Norfolk Way vision is right. Norfolk CAN be prosperous AND retain its traditional identity. CAN combine the best of the old and the new. CAN have an economy based on well-connected, dispersed rural enterprises, living in a pleasant rural environment but competing in the global economy. BUT only with world class communications.
"Our whole model of social and economic development by Big Government is flawed. The Wall St and City bubble collapse is demonstrating that sustainability is to be found in sound business basics, in the traditional simple business virtues of watching cash, looking after customers, having a competitive usp, having a distinct business offering and talking to your customers.
"Small businesses always do this. All we have to do to unlock a revolution in enterprise in Norfolk is to remove the barriers that hold business back, invest in world class communications, and promote a positive model of mixed rural development. I strongly support The Norfolk Way campaign."
On his feet with no notes for over an hour and a half, his speech was followed by a lively Q+A discussion on subjects such as the lack of sufficient broadband supply in rural (and some urban) areas, the intervention of central government on issues that would be better resolved locally, the need for more investment in HE in Norfolk, and the importance of stimulating and encouraging young people into business.
George Freeman, founder of The Norfolk Way and organiser of the Mid Norfolk Enterprise Forum said:
"This is exactly what the Forum is about: promoting local enterprise, giving local businesses a voice to highlight the issues that matter to us and need tackling locally and nationally, and inspiring us to believe in our entrepreneurial spirit and to demand the infrastructure to support this.
"This area - 'tho very rural - is home to some fabulous small businesses which we need to celebrate and promote. We look forward to expanding The Norfolk Way project to help local businesses and to develop closer links between businesses, schools and communities."
The Forum launched a new 'charity slot' last night, in which a local charity has a chance to 'pitch' to the assembled businesses. Reflecting the theme of access and opportunity in the countryside, the inaugural slot was granted to Kickstart in Dereham, who run a scheme providing 500 mopeds to help Norfolk youngsters access jobs: This is a practical way the Forum can make a difference - by helping good businesses play their traditional civic role in the community.'
Sponsored by Edward Bales of Poultec, founder of South Green Park Enterprise Centre, the Forum attracted a range of business people representing all areas of enterprise, from heavy manufacturing, farming and rural diversification, cottage industries, service industries, web-based businesses and high tech innovations. After a drinks reception, delegates had a chance to mingle and meet others over a buffet before the meeting and then many of them met Doug afterwards to follow up on issues more relevant to them or their businesses.
For more quotes, photographs, details of last night's event and future events, please contact the Norfolk Way at 01842 928 748 or Coralie Green 07771 743604 or George Freeman 07855 252 999 direct.
Doug's Bootcamp for Entrepreneurs on 6 October is part of EEDA's new Big Fish campaign - places are limited so early sign up is recommended - find out more or register at www.bigfish4business.com.
Photo:Doug Richard speaks to the Mid Norfolk Enterprise Forum
