Breckland is one of the jewels in the crown of Norfolk and if you have not discovered it all yet, it is now even more easy to do due to the brilliant BreckWorld app now also being made available for Android devices ahead of the summer holidays. The initiative was launched by Breckland District Council and is supported by Norfolk’s own, Stephen Fry.

BreckWorld is an app launched by the District Council to help people uncover some of the best local attractions. The app is thought to be a world first, bringing together existing and newly developed technology into a single app. It extensively features ultra-high-definition 360° videos, some of which are narrated by Stephen Fry, so people can virtually explore Breckland's towns, attractions, free days out and independent cafes. People can also take part in a virtual treasure hunt which is designed to help families and visitors make the most of their visit while unlocking special offers along the way.

There are more than 100 virtual stars hidden across the district's attractions and high streets and can be located using a map within the Breckworld app. For every 10 stars people collect, they can choose one of a number of discounts which have been provided by local attractions. In addition, special offers will also appear when using the app, such as free cake when you buy a coffee in a local independent café, which is designed to support local eateries and encourage visitors into the towns.

The app has been delivered in partnership between Breckland Council and Ryan Baxter's Viewing Online technology company, based in Dereham. Ryan approached the council last year with the idea of creating the app to help promote local attractions and businesses. The council backed the development of the app as part of its Market Towns Initiative, which delivers a range of projects helping the district's market towns and businesses to grow and thrive.

Breckworld is a free app and is now available on Android devices as well as through the Apple App Store. For more information, do visit their website: http://www.breckworld.com/